Our Google Ads experts eliminate budget waste through account analysis, search terms cleanup, negative keywords, bidding strategy, and GA4+GTM conversion tracking—driving ROAS and CPA-focused growth.
15+
Years of performance marketing experience
35%
Average CPA improvement (post-audit)
GA4
End-to-end conversion tracking with GTM
Weekly
Search terms and negative keyword cleanup
When choosing a Google Ads agency, ask for profitability metrics—not click reports. In most accounts, wasted budget, uncontrolled search terms, and broken conversion tracking mean fewer customers for the same spend.
Campaigns are live, budget is spent—but which search term is profitable and which is waste? Agency reports show clicks; you want to see profit.
Broad match, irrelevant search terms, and weak negative keyword lists can burn 20–40% of your budget. Without account analysis, it goes unnoticed.
If GA4 or GTM setup is broken, Smart Bidding learns the wrong lessons. ROAS and CPA numbers become unreliable; bidding strategy follows noise, not profitability.
As a performance marketing agency, we systematically manage these eight areas in every account—not a generic “ad management” promise, but measurable technical discipline.
360° review of campaign structure, ad group logic, match types, extensions, and historical performance. Audit report: what works, what to pause, where to start.
Spend ≠ growth. Irrelevant queries, low-intent clicks, and overlapping campaigns are identified; savings potential is reported in TRY.
Real search queries are scanned weekly. New opportunity keywords are added; irrelevant and low-intent terms are cut. Cross-fed with SEO query data.
Negative lists at account, campaign, and ad group level. Non-converting queries like “free”, “job listing”, “how to” are systematically excluded.
Planned transition from manual CPC to Target CPA / Target ROAS. Controlled learning until conversion volume is sufficient; then portfolio bid optimization.
Forms, phone, WhatsApp, e-commerce purchases—every conversion point is defined. CRM leads are fed back via enhanced conversions and offline import.
Profitability metrics over media spend. Real ROAS and lead CPA dashboard at campaign, ad group, and keyword level.
Flexible event setup with Google Tag Manager; conversion funnels and attribution reports in GA4. Ads ↔ Analytics data consistency is verified.
Our Google Ads consulting process begins with a full audit of your existing account (or greenfield setup needs). The audit report clearly shows wasted budget in TRY, search terms findings, and GA4+GTM tracking status.
Even if you don’t switch agencies, an independent analysis is a critical step to objectively assess your Google Ads performance.
When choosing a Google Ads agency, the question isn’t “how many clicks did you get?”—it’s “which search term brought how many profitable customers?”
01
We audit your existing Google Ads account (or greenfield needs): structure, waste, tracking, and bidding strategy are scored.
02
Conversion points are defined, GTM is set up, and the Ads link is verified. A reliable signal pipeline for Smart Bidding is built.
03
Search, Performance Max, Display, and remarketing—campaign structure split by business model. Intent-based ad groups.
04
Search terms scan, negative keyword updates, bid adjustments, ad copy A/B tests, and budget reallocation—every week.
05
Monthly performance report: profitability metrics, waste analysis, next-month priorities. KPI targets updated together.
B2B services brand (reference) · B2B
“After account analysis, search terms cleanup, and tracking fixes, qualified leads increased significantly at the same budget.”
Consulting is strategy and audit-focused; management includes daily optimization. At Mizemedia both come together: account analysis, weekly search terms cleanup, bid tuning, and ROAS/CPA reporting in one package.
Wasted budget report, search terms findings, GA4+GTM tracking check, and 30-day optimization plan—3 business days, free, no commitment.
3 business days · Free · No commitment
